Canned Fish brands in Thailand You must try.

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Canned Fish is Canned food that Thai people like to eat.

Canned Fish

Canned Fish in Thailand This Thai food company has an intriguing and worth-studying backstory including many aspects of the family business. Chinese-made pillows passed down from grandpa’s period Establishing a company but ensuring its failure until the Rosa name is reclaimed by the company’s son.

To the three billion baht food empire, and to the never-ending quest for healthy food inventions for the Thai people… real life has more flavor than any dish you might order in a restaurant. things they made up since conflict exists and marketing materials abound in successful endeavors. Ripped from the lips of the company’s marketing director, “Suwit Wangpattanamongkol,” come the ten finest tales of the Rosa mythology. Foods made by Hi-Q Products Co., Ltd.


Rosa brand

Canned Fish thailand “Roza” was born from Mr. Suwit’s father. A businessman of Chinese descent who traveled on a pillow from China. Let’s do business and build a family in Thailand. It started with setting up a shop “Heng Nam Thong”, selling products such as sweetened condensed milk and sugar, but because of the vision that Being a middleman is not very profitable.

Therefore, looking for products that can create their own brand. until it became a product called “Three Goat Brand Tea” that bakes tea leaves in their own home. later the product “Soy sauce” or soy sauce has become more popular in Thailand. The name of the goat brand has become a brand of soy sauce as well. At that time, the ketchup grew stronger and stronger.

But there are no products manufactured in Thailand. Wang Phatthanamongkol family therefore initiated the production of ketchup in Thailand. The use of the name “Goat Brand” may not be suitable for ketchup products. Therefore, choose a name that reflects the foreigner, the brand “Rosa” was born more than 40 years ago.

After that, the ketchup business continued to move forward. especially in terms of production capacity Originally, fresh tomatoes had to be ordered as the main ingredient. It turned out that the supply was insufficient production capacity. Therefore, it has to go ahead and order the machine to make Tomato Concentrate or Tomato Paste by yourself in order to have enough raw materials throughout the year.

Canned Fish types Canned Fish products

Canned fish recipes

Even during the off season of tomatoes and when the main ingredient is this quantity therefore had to enter the canned fish business in order to be worth the production capacity, which became “sardines in tomato sauce”, the only Thai brand in that era that used real tomato sauce While most of the market uses papaya to make tomato sauce, “Rosa” brand has become a premium brand in the canned fish industry. Until today, “Rosona” has 80% market share in the premium canned fish market.

Subsequently, administrative issues doomed a firm that had previously shown promise of success. Rosa’s trademarks were sold at auction to a competing firm, and the latter held onto them for years while legal action was underway. Suwit and his brother Pramit (also in the food business) started Hi-Q Food Goods Co., Ltd. in 1986 to make their own line of food products under the Hi-Q name. However, Rosa healthy canned fish appears to be a true family business.

The two brothers participated in the public auction when the bank put up for sale a highly valuable brand at the time. Until, that is, the Rosa brand made a sudden comeback. However, the previous licensees of the Rosa name did not devote 100% of their efforts to expanding the company’s name recognition. Because the corporation is uncertain whether or not it has the legal right to utilize the brand.

The fact that the Rosa brand

The fact that the Canned Fish from Rosa brand survived the catastrophe and continued to sell products is, nonetheless, a positive outcome. and when control was restored to the original creator The dust has settled on “Rosa,” and with the help of modern marketing expertise, it has grown into a fully functional brand. Facing a significant obstacle that extends beyond economic concerns. But the stakes are much higher as a result. is the necessity of redeeming the family name.

Canned Fish brands

There was a period when Thailand had a thriving canned fish business. Every item comes in a single box. A can opener is a need. To be fair, Hi-Q wasn’t the first brand of canned fish, but they were the first to employ convenient packaging. Nobody in Thailand uses such a simple top on their canned fruit, not even the locals. Canned haikyuu from this free spirit It relied on Big Events, World Cups, and filming advertising during football season to boost its market share to 10% in just one year after its inception, despite having a little marketing budget. Although it is rarely promoted. When it comes to innovation in the canned fish industry, Hi-Q Food Products Co., Ltd. is not just in the forefront. Soon after, though, this style of canning lid became the standard for all canned goods. For this new can, executives looked overseas for inspiration. The canister’s major focus should be on being easily opened. still maintain the capacity to keep food fresh for the same amount of time. The selling price of 5–6 baht, with the price increase of 1 baht included in, was nearly 20% more than the competition, but the outcomes justified the extra expense.



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